NE BUSINESS BUREAU
AHMEDABAD, JULY 17
Whirlpool of India, a subsidiary of Whirlpool Corporation, on Friday launched a wide range of fully automatic top-loading washing machines with advanced in-built heater technology. Keeping the heightened consumer need for products in the health and hygiene segment in mind, these washing machines come with NABL Certified Antibacterial Cycle. This feature helps remove up to 99.9% harmful bacteria and allergens from the clothes at a temperature of 60 degrees Celsius. This special Anti-bacterial cycle by Whirlpool is tested and approved as per global sanitization protocol NSFP172, a company release said.
Talking about the features, Whirlpool’s newly launched range of washing machines come with stain removal technology, which comprises a six-stage wash process involving varying water temperatures and wash motions. The company says that this technique enables these washing machines to remove 50 different types of tough stains even after 48 hours.
In addition to this, the newly launched washing machinescome with three different hot water modes, which include warm, hot, and allergen-free. These modes enable Whirlpool’s washing machines to sanitise clothes based on their fabric and washing requirements.
Lastly, these washing machines are equipped with an eco-wash mode, which according to the company uses an optimised wash algorithm for low water and energy consumption while providing the best in class cleaning performance.
As far as the specifications are concerned, Whirlpool’s new washing machine range comes with a capacity ranging between 6.5 Kgs, which costs ₹18,000 and above. Interested customers can buy these washing machines from Whirlpool’s India website directly.
KG Singh, Vice President – Marketing, Whirlpool of India said, “Consumers today are more vigilant of their health and hygiene than ever before. Keeping in mind the need of the hour, Whirlpool has fast-tracked its efforts to provide superior Sanitization along with best in class Wash Performance with the launch of the WhiteMagic Elite Plus range. This feature is also present across Stainwash Pro and Bloomwash Pro ranges through a special anti-bacterial cycle that ensures up to 99.9% germs and allergen-free wash. This innovation comes from over 100 years of expertise of Whirlpool in building washing machines leveraging its proprietary 6th Sense algorithms.”
