NE BUSINESS BUREAU
CHENNAI, MAR 25
With the onset of summer and temperatures already picking up, the Appliances Business of Godrej & Boyce, part of the Godrej Enterprises Group, unveiled its new AC portfolio, spanning multiple capacities, tonnages, energy ratings and technologies. Buoyed by its 2X growth in the category this year and the already climbing temperatures, the brand is targeting further 50% growth in the coming summer.
- Invests on premium range of Smart ACs
- Forays into commercial AC segment with Cassette ACs and Tower ACs
- The new Smart ACs start from Rs 42,900 and will be available across India in authorized stores, and e-commerce platforms
Building on its nature-inspired Vogue series from last year, the brand introduced new wood finish ACs and extended it further to a new marble series, strengthening its commitment to offering décor friendly designs. The design focus extends to window ACs as well with new top throw window ACs. Additionally, the brand is also expanding its consumer base by venturing into the commercial AC segment with Tower and Cassette ACs, designed to meet the unique needs of large residential spaces and commercial spaces.
With more SKUs in the 5-star AC portfolio and high cooling capacities spanning to 3 and 4 Ton, new designer models, a large AI powered range apart from existing Anti-Leak ACs and Hot & Cold ACs, the brand is banking on its robust portfolio to deliver on its growth ambitions. The biggest focus area for the brand this year has been the smart AC segment with multiple new model introductions. The Godrej Smart AC range with AI-powered technology, IoT connectivity and WiFi-enabled controls, redefines user convenience with its insight-based feature design and will be taken to consumers through a 360-degree campaign.
Speaking about the launch, Kamal Nandi, Business Head & EVP at Appliances Business of Godrej Enterprises Group, said, “We continue to abide by our philosophy of thoughtful innovation to unlock value for our consumers. Our new range of Smart ACs go further than the regular offerings of remote connectivity and voice commands and instead, offer compelling, insightful solutions that enhance the core cooling performance or add real convenience. With advanced value laden features like smart filter cleaning notifications for uninterrupted cooling performance & improved efficiency; smart schedulers that make remotes and voice commands redundant by switching on and off by itself and operating at your preferred temperature at your preset schedules; smart energy monitoring, remote diagnosis, easy service access and a lot more – these voice and app enabled Smart Air Conditioners are designed keeping the Indian consumers in mind. From AI powered machines to patented anti-leak technology, unique wood finish ACs to compelling Smart ACs and powerful commercial ACs, our endeavour is to meet the premium aspirations of our consumers.”
Further, Sabyasachi Gupta, Product Group Head – Air Conditioners at Appliances business of Godrej Enterprises Group, said, “Consumers today seek a blend of style, performance, and smart features. We are happy to introduce our comprehensive new AC portfolio that caters to the varying needs of our consumers with high cooling capacities to high energy ratings, design forward, AI powered, smart connected portfolio to heavy duty commercial ACs. The new smart AC range will be backed by a high decibel campaign. To further AC adoption and aid consumers, we are also offering a one of its kind 5-year comprehensive warranty with no hidden costs – with waived off service visit charges, gas refill charges and even remote replacement costs for five years, apart from easy EMI options. With summer temperatures rising on one hand and a robust lineup of new premium home air conditioners on the other, we aim to achieve over 50% growth in AC sales this summer compared to last year.”
The new Smart ACs start from Rs 42,900 and will be available across India in authorized stores, and e-commerce platforms.
