NE BUSINESS BUREAU
AHMEDABAD, OCT 5
Marking the celebrations for the auspicious festival of Navratri, 7UP, the refreshing clear drink –on Tuesday announced the launch of its all-new limited-edition festive packs in Gujarat, featuring the quirky, curly haired brand mascot Fido Dido.
Over the years, the autumn festival of Navratri has metamorphosed into an event of stupendous scale with thousands of people coming together to sing, dance, and make merry. 7UP’s limited packs labels reflect the grandeur and vibrance of the festival as these labels are adorned in beautiful hues of red, green and many other motifs from the festivities. The autumn colors of the packs also symbolize doing away with the old and ushering in the fresh thinking in days ahead.
Speaking about the new packs, Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said, “Navratri is truly a vibrant experience, especially in Gujarat, a time for festivities & fresh thinking. With 7UP and Fido Dido, we wanted to participate in this rich culture and celebrate the spirit of Navratri. With our limited edition 7UP festive packs, we wanted to capture the Navratri vibe & do our part in adding further even more freshness to the festive celebrations this year”
The exquisite Navratri-inspired labels will be used across 600 ml, 750ml, 1.25 L and 2.25 L packs of 7UP and will be available across all modern trade outlets and select e-commerce channels.
