- Roastea plans to open 20-25 outlets in the current year, including 3 in Gujarat
- It offers machines of all sizes, from high-capacity to MSME machines to large-format cafes and quick-serving kiosks, to meet all requirements.
- We understand that quality is paramount and are continuously striving to upgrade our supply and distribution chain in order to provide our customers with the best products and services that they deserve: Chaitanya Bhamidipaty, Co-founder
GOWRI MANICKAVASAGAM
AHMEDABAD, MAY 18
With the opening of Roastea’s 6th outlet in Ahmedabad, and 11th in the country at Palladium Mall on SG Highway on Wednesday, coffee and tea lovers get one-stop destination to have steaming beverages along with snacks.
This is Roastea’s first franchise outlet. Roastea is introducing new curated beverages and food items at this outlet to attract the families.
Speaking with this correspondent, Chaitanya Bhamidipaty, Co-founder, Roastea, said, “The brand name, Roastea, combines the words ‘Roast’ and ‘Tea’ to signify its specialty coffee and tea products. Our tea leaves are directly sourced from small tea-growers in Upper Assam and Kacchaar Garden regions, popular for their high quality and superior taste. Our coffee beans are procured from multiple estates located in the celebrated coffee-growing regions of Coorg and Chikmagalur, both in Karnataka, renowned for their unique flavors and aromas.”
He further added, “We understand that quality is paramount and are continuously striving to upgrade our supply and distribution chain in order to provide our customers with the best products and services that they deserve.”
When asked about the company’s expansion plans, Chaitanya replied, “We are planning to expand the operations to leading cities of the country like Mumbai, New Delhi, including three in Gujarat. The company plans to open tea and coffee outlets across the country along with cloud kitchen under one umbrella. The company currently has a total of 11 outlets across the country, including Gujarat and Bangalore, which will be increased to 20- 25 by the end of this year. The cost of setting up a café ranges between Rs 35 lakh and Rs 2 crore. So far we have invested over Rs 25 crore.”
From multinational corporations to public and private institutions, Roastea serves a variety of customers who rely on its no-cost, rental-based vending machines for their coffee and chai needs. Each machine costs between Rs 1.5 lakh and Rs 3 lakh and manufactured at its unit in Bengaluru. Moreover, the brand offers machines of all sizes, from high-capacity to MSME machines to large-format cafes and quick-serving kiosks, to meet all requirements.
Sharing his thoughts, Anurag Bhamidipaty, Co-Founder, Roastea said “Our revenue is generated from the consumables, such as coffee, tea, and spices that our customers purchase and subscribe to on a monthly basis. Our vending machines offer over thirty-five types of beverages, including speciality coffees, filter coffees, and home-blended kadak chais and artisanal green teas. Hence Roastea is the place to get the best of both worlds. We manufacture customised vending machines to cater to the needs of regional customers. We have installed over 1,000 machines till date and planning to double it soon..
When asked about the USP of its vending machines, Anurag said, “The Roastea Vending Machines are enabled with Internet of Things (IoT) technology and can be remotely accessed and monitored. This GPS technology allows users to conveniently track the consumption rate of cups and beverages, determine the refill status of coffee and tea packets, and even get health reports for every vending machine. The Roastea IoT tech transmits crucial information to the Roastea tech dashboard, thereby ensuring the smooth operation of all the vending machines and guaranteeing operational excellence.”
Roastea currently sells through its own website, as well as market aggregators like Amazon and Flipkart.
