NE EDUCATION BUREAU
COIMBATORE, OCT 7
With its unwavering focus on quality, environmental responsibility, and comprehensive traceability, Kasturi Cotton has redefined the expectations in the Indian cotton textiles industry. The industry captains called Kasturi cotton as the “saviour of the Indian textile industry” here on Monday.
National Conference on "Kasturi: Revitalizing Indian Cotton" on 7th October 2024 @SVPISTM,Coimbatore pic.twitter.com/oNVH8xl3iC
— SVPISTM (@SVPITM) October 7, 2024
- The panelists list out the challenges in cultivating and popularizing Kasturi cotton as a brand
- The members suggest various solutions that would address the issues, starting with robust branding by involving farmers, processing, design innovations, and strategies for exporting and promoting India’s cotton
- To enhance the global image of Indian cotton and promote the “vocal for local” initiative, the Ministry of Textiles launched the Kasturi Cotton Bharat programme
Kickstarting the National Conference on the topic “Kasturi: Revitalizing Indian Cotton”, Dr. P. Alli Rani, director of SVPISTM and patron of the conference, called Kasturi cotton as the “saviour of the Indian textile industry” which if promoted will improve India’s textile industry on the national level surpassing man-made fibres, and compete in the international trade as India’s cotton brand.
Sardar Vallabhbhai Patel International School of Textiles and Management (SVPISTM), Coimbatore, organized a National Conference on the topic “Kasturi: Revitalizing Indian Cotton” marking the occasion of World Cotton Day. The conference was sponsored by Cotton Corporation of India (CCI) and the Indian Cotton Federation (ICF).
The panel discussion set off with chairman, Dr. K. Selvaraju, Secretary General of the Southern India Mills Association (SIMA). Other members of the panel included Manohar Sambandam (founder of GRoboMac), S. Venkatakrishnan (Cotton Fibre Expert and Technologist), Ashok Damji Daga (Founder, Damji Velji & Co., Past President of The Coimbatore Cotton Association), Chetan H Joshi (Director of ICF), and. Amirthraj Thettaravu Kumar (Vice President of Digital Solutions, Texcoms Worldwide and CEO of Aladdin 365).
The panelists listed out the challenges in cultivating and popularizing Kasturi cotton as a brand. The members suggested various solutions that would address the issues, starting with robust branding by involving farmers, processing, design innovations, and strategies for exporting and promoting India’s cotton. The discussion was followed by a lively Q and A session. A gathering of students of SVPISTM, research scholars and faculty from various institutions, industrialists in the sector participated and presented research papers. Altogether, the conference provided valuable knowledge on the vital role played by Kasturi cotton on the Indian economy.
The World Trade Organisation hosted the first World Cotton Day on October 7, 2019, and this year’s theme is “Cotton for Good”.
To enhance the global image of Indian cotton and promote the “vocal for local” initiative, the Ministry of Textiles launched the Kasturi Cotton Bharat programme which is a pioneering effort in traceability, certification and branding of Indian cotton. This initiative is a collaboration between the Central government, trade bodies, and industry.
In India, the Ministry of Textile recently said the Kasturi Cotton Bharat programme of the ministry is a pioneering effort in traceability, certification and branding of Indian cotton.
To provide complete traceability of Kasturi Cotton Bharat tagged bales across the supply chain, QR-based certification technology is being used at each stage of the processing and a Blockchain-based software platform will provide end-to-end traceability and transaction certificate. In this regard, Microsites with QR code verification and BlockChain technology have been developed.
