NE NEWS SERVICE
AMARAVATI, AUG 3
The Andhra Pradesh government has signed Memorandum of Understanding (MoU) with three FMCG companies – Hindustan Unilever Ltd (HUL), ITC and Procter and Gamble (P&G) – for marketing and technology support for economic empowerment of women under two new schemes to be launched soon.
In a bid to empower the women of the state & make them self-reliant, the Government of Andhra Pradesh, in the presence of Hon'ble CM @ysjagan signed MoUs with leading companies like @HUL_News @ITCCorpCom @ProcterGamble, at the Camp Office in Tadepalli, today. pic.twitter.com/NstlrA3zZm
— CMO Andhra Pradesh (@AndhraPradeshCM) August 3, 2020
The MoU was signed in the presence of Chief Minister Y S Jagan Mohan Reddy in Amaravati on Monday.
HUL Chairman and Managing Director Sanjiv Mehta, ITC Executive Director Sanjiv Puri and P&G India CEO Madhusudan Gopalan participated through a video conference.
“Women empowerment and their self-reliance are very vital for strengthening the rural economy,” an official statement quoted the CM as having said in the meeting.
The companies will give handholding to women under the YSR Cheyutha scheme, to be launched on August 12, that aims to provide annual financial assistance of Rs 18,750 for next four years to women of 45-60 years age group belonging to SC, ST, backward class and minorities communities, it said.
The companies will help in providing marketing opportunities and technology support to women under this proposed scheme benefiting 25 lakh women in the state.
The government will spend Rs 4,500 crore for this scheme in the first year, it added.
Apart from YSR Cheyutha, the government said it plans to launch another scheme YSR Asara in September under which Rs 6,700 crore will be spent annually on 90 lakh women and 9 lakh self-help groups in the state.
“The partnership with companies will push women across the state to obtain more employment opportunities that will provide a steady income,” it said.
HUL’s Sanjiv Mehta said the company has been running a programme called Shakti for women empowerment in Chittoor district and is happy to work with the state government, the statement said.
ITC’s Sanjeev Puri said the company can extend cooperation in watershed programmes, social forestry, health and sanitation and post harvesting.
P&G’s Madhusudhan Gopalan said, “We are happy to be part of the YSR Cheyutha which would generate employment opportunities.”
In a separate event, the Chief Minister also launched a web portal called HYPERLINK “http://4s4u.appolice. gov.in” to provide information on various issues like cyber crime, harassment and other issues for women safety.
The portal will create awareness on how and where to complain about the crime, how to download Disha App and has all the important phone numbers to contact.
Andhra Pradesh Chief Minister Y.S. Jagan Mohan Reddy were greeted by the women from all walks of life on account of Raksha Banhan celebrated across the country.
రాఖీ పండుగ సందర్భంగా క్యాంపు కార్యాలయంలో సీఎం శ్రీ వైయస్.జగన్కు రాఖీ కట్టిన హోంమంత్రి సుచరిత, మహిళా కమిషన్ ఛైర్ పర్సన్ వాసిరెడ్డి పద్మ, ఎమ్మెల్యేలు విడదల రజని, ఉషా శ్రీ చరణ్, మాల కార్పొరేషన్ ఛైర్మన్ అమ్మాజీ, పలువురు విద్యార్ధినులు, మహిళలు. pic.twitter.com/vn0piO3VAA
— CMO Andhra Pradesh (@AndhraPradeshCM) August 3, 2020
