- Godrej Professional partners with Aakar Beauty Expo India 2023 to showcase the Dimension-Ombreyage Collection
GOWRI MANICKAVASAGAM
AHMEDABAD, SEPT 25
Godrej Professional, a professional hair brand with products in hair care, colour, styling, and keratin from Godrej Consumer Products Limited (GCPL), participated in Aakar Beauty Expo 2023, for a remarkable three-day creative event that left a lasting impact on the beauty industry.
The vision of Godrej Professional is to transform the salon and beauty industry. This event created a platform to bring together salonists, beauty professionals, enthusiasts, and brands together on a common platform, fostering collaboration, education, knowledge sharing, and celebrating the art within the salon and beauty community.
The event took place on 23rd September 2023, at the Aakar Beauty Expo in Ahmedabad, showcasing the latest trends, techniques, and innovations in the dynamic hair and beauty industry. During the event, Godrej Professional along with celebrity hairstylist and its technical ambassador Sylvia Chen conducted a captivating demo class that left attendees inspired.
Commenting on the event, Abhinav Grandhi, General Manager, Godrej Consumer Products Ltd (GCPL), said, “Godrej Professional recognizes that transformation comes from education. We aim to be technical masters in creating and supporting platforms for transformative education with breakthrough salon products specially designed for the Indian hair and beauty industry. We are also committed to providing skill-building education for the salon industry, which will not only develop their skills but also enhance their livelihood opportunities. The partnership with Aakar Beauty Expo is one such initiative through which we intend to achieve these objectives. In doing so, we will also facilitate awareness of the latest products, technology, and techniques that salon and beauty professionals can adopt”
Celebrity hair stylist Sylvia Chen, conducted an exclusive session, showcasing the stunning hair colour looks from the ‘Dimension-Ombreyage Collection’ by Godrej Professional. ‘Dimension’ by Godrej Professional is a campaign weaving beauty with the message of acceptance, inclusivity, and self-expression. The initiative attempts to do this through hair colours. #Coloursareforall as the hair colour one wears doesn’t see gender, race, size, or skin.
As part of the demo, the ‘Dimension-Ombreyage Collection’ is a remarkable co-creation by India’s leading hair stylists Ryan D’Rozario, Sylvia Chen, and Najeeb Rehman. It features four captivating hair colour looks like Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. Each look showcases a wide array of tones and styles, offering a distinct appearance for every mood, style, and individual identity which will be a trend setter.
The styling session featuring the ‘Dimension-Ombreyage Collection’ commenced with an informative talk by Sylvia on trending haircuts and the four hair colouring techniques. She then showcased the hair colour and cut and styled hair live on stage –revealing all the tips and tricks to stylists to recreate these looks in their salons.
Sharing her thoughts on the session, Sylvia Chen said, “Being part of Aakar Beauty Expo and the partnership with Godrej Professional has been an incredible experience. It was a privilege to showcase the stunning ‘Dimension-Ombreyage Collection’ and witness the enthusiasm and passion within the salon and beauty community. Aakar Beauty Expo provided a platform to celebrate the artistry and innovation in the industry, and I am thrilled to have been a part of it.”
Navjeevan.Express.com spoke to her and here’s what she had to say.
Can you tell us about the Dimension-Ombreyage collection?
Dimension-Obreyage is very interesting as the market was ready for something new. We have made it more present, visually more interesting and yet, something suitable for our Indian clientele. That was the whole concept behind the Dimension-Ombreyage collection. Creativity-wise, we’ve extended the hair colour range and we are offering a no-ammonia pre-lightener. It is my favourite product that’s helping me create different colour palettes.
You have been in this industry for nearly 25 years. What are your beauty tips for women during Navratri?
I’ve been in this industry for 23 years as a successful celebrity hairstylist! Women ought to visit a hair stylist once in a month which will help them to apply proper colour and haircut to enhance their beauty. The trends have changed swiftly over the last 10 years with a boost in new products coming into the market. For me, it’s all about keeping up with the trend and using the best products there are.
During the Covid pandemic many of them have faced massive hairfall. What is your advise to arrest this trend get back the old beauty?
The second time I had Covid and had massive hairfall, I was using all-natural products — so onion juice and rice water are some natural products that helped my hair growth. Well, these days all brands use natural ingredients, so find a hairstylist you trust, consult them for the brand you can choose, trust it and your problem will be solved for sure.
How do you perceive ‘typical beauty’?
In India, a lot of people want long hair. So, I feel experimenting with hairstyles, haircuts and modern hair colours is a way to ensure that your beauty stands apart and isn’t so typical. Long hair isn’t the only typical beauty that makes sense anymore. Time has changed. Considering their lifestyle, looks and profession, proper consultation is what the client is looking for.
Godrej Professional offers a colour range consisting of 34 stunning hair colour shades. Apart from its exceptional hair colour range, Godrej Professional offers a wide array of styling products, along with transformative treatments like keratin treatments. Additionally, they provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.
