NE BUSINESS BUREAU
AHMEDABAD, SEP 13
Wonderchef, the pioneering brand of finest kitchenware in the country, has brought in leading actress Kriti Sanon as its brand ambassador. Known for her wide-ranging film choices, fitness and her love for food and family, Kriti has embarked on this new journey with Wonderchef to spearhead the company’s vision of building a vibrant brand that not only focuses on health but also on the innovation and modern outlook. Like Kriti, the brand is breaking old moulds and creating new paradigms for today’s women, says a company release.
Talking about the association, Ravi Saxena, Founder and Managing Director, Wonderchef said: “The engagement with Kriti will amplify our efforts to create more awareness about healthy cooking and capture wider demography. Taking Kriti as our brand ambassador was a natural choice for us because Wonderchef relates with Kriti as a self-made independent person with a mix of modern and traditional values. The vividness of her persona and the finesse with which she connects with the audience make her the ideal choice for strengthening our positioning. She brings glamour, universal appeal and feminine touch to the brand.”
Kriti personifies Wonderchef’s values as a health oriented, innovative and contemporary brand. Her versatility cuts across genres and geographies which is in line with the company’s strategy of reaching a wider audience all across India. Just like Kriti, the brand believes in evolving continuously and coming up with newer, better appliances & cookware.
Excited about the partnership Kriti Sanon commented: “I had an immediate connect with the brand. In today’s sedentary world, it is very important to have healthy food and Wonderchef not only enables healthy cooking at home without any hassle but also brings style and modernity to the kitchen. I am overjoyed to have the opportunity to represent the brand. We are what we eat and I look forward to fostering healthier eating habits by being a part of Wonderchef family.”
Traditionally cooking has been considered the job of the woman of the house. All kitchenware brands have reinforced this image further by showing women alone cooking for the entire family and their friends, whereas the husband is shown making the choice of what she must use in the kitchen. Saxena added, “Wonderchef is a modern and progressive brand. Our customer is broad minded and believes in gender equality. Our campaign enhances this positioning where Kriti involves her friend in co-creating delicious recipes while using Wonderchef appliances. She even gives him the title of ‘Wonderchef’ when he prepares a full meal.”
The TVC will be launched simultaneously across multiple channels, including digital. An extensive print campaign is also planned along with prominent presence across general trade, modern trade and exclusive brand outlets. This will create 360 degree visibility for this new association.
