NE BUSINESS BUREAU
CHENNAI, FEB 24
Yamaha, the leading two-wheeler brand begins its 2020 on-ground motorcycling event with ‘The Call of the Blue’ in Chennai at the Confluence Banquet and Resort, Mahabalipuram on Sunday.
As many as 418 riders from Blue Streaks (a community of passionate Yamaha owners) joined on the occasion to witness electrifying hours of motorcycling excitement.
The riders had started from various Yamaha showrooms in the city at the break of the dawn and reached Confluence Banquet and Resort, Mahabalipuram over the breakfast ride.
The on-ground event was precisely maneuvered in order to have exclusive recourse for motorcycling enthusiasts. Gymkhana riding, engaging competitions along with Yamaha apparels and accessories offered on sale were arranged at the venue.
As the brand is keen to build the momentum of excitement in India similar to the racing excitement found globally, day long activities with breakfast touring, on-ground motorcycling competitions are likely to take the shape of an unrestricted motorcycling euphoria through an action-packed day in other parts of the country as well in future, says a release from the company.
