NE FEATURES BUREAU
CHENNAI, MAR 28
Yamaha the Automobile and Music/Audio giant, one of the world’s leading brands has opened its 2nd premium exclusive showroom in Chennai, on Thursday. This step brings Yamaha closer to its aim of making the studio facilities and equipment available to all upcoming musicians in the state. This initiative also underscores the shared commitment to empowering the nation’s youth to the best quality of music training under the guidance of some of the most renowned music trainers of the region.
The Yamaha Music Square has already expanded to a total of 26 stores across India; this will be its 2nd in the state of Chennai taking the total to 27, contributing to this initiative with an extensive reach. Yamaha also plans to expand Music Square in the near future to vacant and potential regions. A unique feature which will set the studio apart from every other place will be the option of live demo of each music instruments for every music enthusiast.
- A unique feature which will set the studio apart from every other place will be the option of live demo of each music instruments for every music enthusiast
- Training and product workshop will be conducted by 183-year-old Musee Musical in the first 30 days
- In India, there is boundary to the extent of talent we possess and to promote and identify such talent’s, Yamaha has pledged to expand this initiative
Yamaha has entered into an exclusive tie-up with the renowned Musee Musical, a historic music store in Chennai that is in its 183rd year. The tie-up includes Musee Musical managing the Music Store and extending all their services to customers in the area. Musee Musical brings their expertise in understanding the needs of customers with regard to musical instruments and training. This is a new business model that is being undertaken and promises the best of the expertise of both companies to discerning customers in Chennai.
In India, there is boundary to the extent of talent we possess and to promote and identify such talent’s, Yamaha has pledged to expand this initiative. The Company aims to strategically focus and build more infrastructural facilities and projects to efficiently cater the public and develop the segment in the region.
Rehan Siddiqui San (Deputy General Manager) Yamaha said, “This development is aimed at upgrading the talent pool of the youth in India and also to provide the best quality instruments in the region. We, at Yamaha, are committed towards excellence in technology and quality, this initiative will provide a platform to music students to enhance their skills and gets access to world class training in the world of Audio.
Training and product workshop will also be conducted by Musee Musical in the first 30 days.
Musee Musical Pvt Ltd’s Chief Executive Officer Kishore Das told reporters, “We believe in the quality offerings of 138-year old Yamaha Music products for over 4 decades and this collaboration will continue forever. The Musee Musical, which is instrumental for grooming legends like Maestros Ilayaraja and AR Rahman will strive hard in groom future musicians’’ he added.
