NE BUSINESS BUREAU
CHENNAI, JAN 5
As Tamil Nadu welcomes the golden harvest of Pongal, India Yamaha Motor has rolled out a high-voltage festive campaign, blending tradition with technology and performance. Celebrating prosperity, progress and new beginnings, Yamaha is offering limited-period Pongal benefits across its most sought-after motorcycles and hybrid scooters—making this festive season an irresistible moment to ride home a Yamaha.
Pongal Bonanza: Festive Value Meets Yamaha Performance
In a strategic festive push aimed at boosting early-year demand, Yamaha’s Pongal offers span its premium and mass segments, reinforcing its stronghold in the Tamil Nadu two-wheeler market.
Key Highlights of Yamaha’s Pongal Offers:
🔹 New Yamaha XSR 155 – Modern Retro, Festive Price
Yamaha’s neo-retro stunner comes with a special introductory ex-showroom price of ₹1,51,493, available for a limited time only.
🔹 Yamaha R15 – 70th Anniversary Celebration
Marking Yamaha’s global 70-year legacy, the iconic R15 gets a festive on-road price benefit of ₹6,000, with clear old vs new price transparency for customers.
🔹 Fascino 125 Fi Hybrid – Style Meets Savings
Customers can enjoy insurance benefits worth ₹3,000, with down payment starting at just ₹4,999*—making festive mobility stylish and affordable.
🔹 Ray ZR 125 Fi Hybrid – Smart Scooter, Bigger Gains
Save up to ₹7,000 on Yamaha’s popular hybrid scooter, along with down payment options from ₹4,999*.
🔹 FZ-S Fi Hybrid – Future-Ready Streetfighter
Step into Yamaha’s hybrid future with down payment starting from ₹7,999*, combining performance, efficiency and advanced technology.
Festive Momentum, Limited Time Only
These exclusive Pongal offers are available only for a short festive window, positioning Yamaha strongly as consumers look to align festive prosperity with smart, value-driven purchases. The campaign underlines Yamaha’s focus on innovation, transparency and customer delight—key drivers in today’s competitive two-wheeler market.
A Portfolio Built for Every Rider
Yamaha’s expansive India portfolio spans premium motorcycles such as YZF-R15M, R15 V4, R15S, MT-15 V2, XSR155, and the FZ series, including FZ-S Fi Hybrid, FZ-X Hybrid, and more. Its scooter range features class leaders like Aerox 155, Fascino 125 Fi Hybrid, RayZR 125 Fi Hybrid, and RayZR Street Rally Hybrid—catering to diverse urban and youth-centric mobility needs.
This Pongal, Yamaha invites customers to begin the year with speed, style and momentum—because new beginnings deserve a powerful ride.