- Continues its journey to Bengaluru (July 23), Chennai (July 25), and Kolkata (July 28)
- Carried forward the immersive format of the inaugural event
- Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth
NE ENTERTAINMENT BUREAU
NEW DELHI, JULY 20
Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Delhi. After the spectacular launch in Mumbai, the Delhi chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.
The Delhi edition carried forward the immersive format of the inaugural event, with compelling keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Delhi is a high-opportunity market, and R.I.S.E is our promise to deliver measurable brand and business growth in such dynamic environments. From building awareness to driving action, ZEE’s omnichannel ecosystem is designed for measurable outcomes. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
Following the successful event in Delhi, R.I.S.E will continue its journey to Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.
