- Ahmedabad-based NSE-listed surveillance pioneer aims to transform from a CCTV manufacturer into a technology-driven security ecosystem powered by AI, innovation and indigenous design
- With sales surging over 200% and a footprint across 21 states, the company is betting on research, manufacturing excellence and software integration to redefine surveillance solutions
- Managing Director Dr. Mitali Gauswami envisions Indian-built security technologies competing globally on innovation, reliability and compliance—not merely on cost
- From smart cities to banking, education and transport, Prizor is expanding its portfolio beyond CCTV into intelligent surveillance products tailored for India’s evolving security landscape
NE BUSINESS BUREAU
AHMEDABAD, JUNE 12
As India’s surveillance industry enters a phase of unprecedented expansion, Ahmedabad-based Prizor Viztech Ltd. is positioning itself for a far larger ambition than manufacturing CCTV cameras—it aims to become a comprehensive technology-led surveillance solutions company built on the principles of innovation, indigenous manufacturing and intelligent security.
The NSE-listed company, founded by Dr. Mitali Gauswami and Dr. D.G. Gauswami, is leveraging the growing preference for Made-in-India electronics to accelerate investments in artificial intelligence, research and development, software integration and next-generation security technologies designed specifically for Indian conditions while meeting global benchmarks.
For Prizor, the objective is clear: evolve from a product manufacturer into an integrated security technology brand capable of powering India’s digital and physical security infrastructure.
Building an Indian Surveillance Ecosystem
The company’s growth trajectory reflects the increasing acceptance of domestically manufactured surveillance technologies.
Prizor sold more than 8.77 lakh CCTV cameras during FY 2025-26, compared with 2.89 lakh units in the previous fiscal and 1.68 lakh units in FY 2023-24, representing growth of over 200 per cent year-on-year and nearly a four-fold expansion within a short period.
The company also recently reported 105 per cent annual growth, underlining the momentum generated by India’s expanding security infrastructure and rising trust in indigenous technology solutions.
But the numbers tell only part of the story.
The larger objective is to create an ecosystem where Indian-designed surveillance products compete globally on quality, innovation and technological sophistication rather than price alone.
Innovation at the Core of the Growth Strategy
Leading this transformation is 35-year-old Dr. Mitali Gauswami, Managing Director of Prizor Viztech Ltd., whose strategic vision centres on developing intelligent surveillance systems that integrate hardware, software and artificial intelligence into unified security solutions.
Speaking about the company’s future roadmap, Dr. Mitali Gauswami, Managing Director, Prizor Viztech Ltd., said: “India’s surveillance sector is evolving rapidly and customers today expect more than just cameras. They are looking for intelligent, integrated solutions that combine hardware, software, AI capabilities, compliance, and reliability. For Prizor, growth has been driven by a combination of local manufacturing, expanding dealer networks, and investments in product development. Our focus is to continue investing in innovation, manufacturing excellence, and R&D so that we can build products designed specifically for Indian requirements and global standards.”
Her vision reflects a broader shift underway across India’s electronics manufacturing ecosystem, where value creation is increasingly driven by technology integration and intellectual property rather than assembly alone.
Scaling a Nationwide Security Network
From its Ahmedabad base, Prizor has rapidly expanded its distribution footprint across 21 states, supported by a network of more than 11,000 dealers spanning Gujarat, Maharashtra, Tamil Nadu, Delhi, Jammu & Kashmir and the Andaman & Nicobar Islands.
Its surveillance portfolio today serves a diverse customer base across banking, education, transportation, retail, hospitality, residential projects and smart-city infrastructure, sectors where demand for integrated security solutions continues to rise.
The company’s first-ever India Sales Meet in Goa, attended by over 100 team members from across the country, reinforced its focus on market expansion, product innovation and organisational alignment as it prepares for its next phase of growth.
Beyond CCTV: Expanding into Intelligent Security Technologies
Recognising the evolving nature of security requirements, Prizor has diversified beyond conventional CCTV systems into adjacent product categories such as body-worn cameras, video door cameras and vehicle dash cameras.
The expansion signals a strategic shift towards creating a comprehensive surveillance ecosystem capable of addressing both institutional and consumer security needs.
Simultaneously, the company is strengthening investments in AI-enabled analytics, software integration, compliance-driven manufacturing and research capabilities that could define the future of intelligent surveillance in India.
Riding the Wave of India’s Electronics Manufacturing Push
India’s CCTV market has witnessed extraordinary growth, with industry estimates suggesting annual sales have expanded from around 4.5 million units in 2020 to nearly 50 million units in 2025, creating significant opportunities for domestic manufacturers with scalable production capabilities.
Prizor sees this transformation as more than a commercial opportunity—it views it as a chance to establish India as a credible global hub for advanced surveillance technologies.
By combining local manufacturing with technological innovation and nationwide market reach, the company is seeking to align itself with the country’s broader push for electronics self-reliance and digital security infrastructure.
A Vision Built on Trust, Technology and Indigenous Innovation
For a company that began its journey in Ahmedabad less than a decade ago, Prizor Viztech’s evolution mirrors the changing aspirations of India’s manufacturing sector.
Its ambition extends beyond selling surveillance devices to building intelligent security platforms that inspire confidence across businesses, institutions and public infrastructure.
As the country’s security landscape becomes increasingly technology-driven, Prizor’s strategy underscores a larger industry transition—where Made-in-India surveillance solutions are expected to compete not only on affordability but on innovation, scale, reliability and trust.
