- Company charts phased investment roadmap spanning digital infrastructure, micro-dramas, music, OTT, live events and international content markets
NE ECONOMIC BUREAU
AHMEDABAD, AUG 5
India’s next economic frontier may not be built only in factories, ports or technology parks—it could also emerge from stories, music, screens, imagination and intellectual property. Betting on creativity as a serious engine of jobs, exports and global influence, Gradiente Infotainment Ltd has unveiled an ambitious ₹5,000-crore phased investment roadmap aimed at strengthening India’s presence in the rapidly expanding global Orange Economy.
The entertainment and digital media company has authorised the first phase of the plan at a Board of Directors meeting in Hyderabad, including a proposed $110 million (about ₹1,050 crore) first-round fundraise to strengthen digital infrastructure and content capabilities.
The company said the broader investment programme is intended to accelerate the Orange Economy by combining entertainment, technology and creative talent while expanding the international footprint of Indian content.
‘A game changer’ for India’s creative economy
Dr. Vimal Raj Mathur, Managing Director, Gradiente Infotainment Ltd, said: “This ₹5,000 crore investment will be a game changer in making India a global creative hub, taking the country’s art and digital content to every corner of the world, and creating new jobs. Amidst the ongoing digital revolution in the country, the Orange Economy will become the biggest source of economic growth in the times to come. Our special focus is on establishing a strong foothold for Indian content in the emerging markets of Africa and Europe.”
The company’s strategy reflects a broader shift in the economics of entertainment, where content is increasingly monetised across OTT platforms, social media, mobile applications, music platforms, advertising, fashion and live experiences.
200 projects to widen the content pipeline
As an immediate step, Gradiente has announced 200 new projects comprising 100 vertical micro-dramas and 100 international music videos.
The company plans to invest ₹15 crore in 100 vertical micro-dramas, responding to the growing appetite for short-form entertainment across social media, OTT platforms and mobile applications.
The projects are expected to be filmed across India, Europe and Africa and completed by March 31, 2027. Gradiente projects revenue of approximately ₹25 crore from the micro-drama portfolio.
A further ₹50 crore has been earmarked for 100 international music videos aimed at expanding the company’s visibility across domestic and global music platforms.
Gradiente expects the music-video portfolio to generate approximately ₹75 crore in revenue by the end of FY27.
Together, the two projects represent a ₹65-crore immediate content investment against a projected ₹100 crore revenue opportunity by the end of FY2027.
From Indian content to ‘Brand India’
According to Dr. Mathur, the larger investment is intended not merely to build Gradiente’s entertainment portfolio but to increase the global visibility of “Brand India” and create new opportunities for Indian creative professionals.
The company’s proposed entertainment ecosystem spans movies, OTT platforms, fashion, advertising, music and live events, reflecting its vision of an integrated entertainment marketplace capable of taking Indian creative output to international audiences.
With Africa and Europe identified as priority markets, the company aims to establish stronger distribution, production and content relationships beyond India.
Creativity emerges as an economic asset
The proposed roadmap arrives as digital consumption transforms the traditional economics of creative industries. Short-form video, streaming entertainment, music platforms and creator-led content have created new routes for monetising intellectual property and reaching audiences without relying exclusively on conventional theatrical or broadcast models.
Gradiente’s investment thesis is that India’s vast creative talent pool can become an export-oriented economic asset if backed by technology, capital, international distribution and scalable content production.
Its ₹5,000-crore roadmap therefore represents a larger proposition: that India’s creative imagination can become an economic export—and that stories, music and digital experiences can help build the next generation of Brand India.
