R ARIVANANTHAM
CHENNAI, SEP 10
As the incidence of cardiac diseases growing among youth across the country, Prashanth Hospitals, Velachery in Chennai, in association with the Department of Visual Communication of Loyola College kick-started the month-long awareness campaign ‘Save Young Hearts’ on Saturday.
Tamil Nadu Minister for Environment-Climate Change and Youth Welfare and Sports Development Siva V Meyyanathan inaugurated the campaign at Loyola college campus in the presence of Rev A Thomas SJ, Principal, Loyola College and Dr G Prashanth Krishna, Managing Director, Prashant Hospitals.
- The campaign was initiated by Prashanth Hospitals in association with Loyola College
- Announces ‘The Heart Film Festival,’ a short film competition, on September 10th and the last date for receiving entries is 24th September 2022
- The winners will be rewarded with a cash prize of Rs 1 lakh, Rs 50,000 and Rs 25,000 respectively.
- Interested students can submit their entries to -https://www.saveyounghearts.com/short-film-festival/
- To mark the World Heart Day – September 29, series of programmes were initiated as part of the campaign such as – flash mobs, public health checkups and Street Play etc.
To mark the World Heart Day – September 29, series of programmes were initiated as part of the campaign such as – flash mobs, public health checkups and Street Play etc.
Apart from this, an intriguing short film competition titled -Heart Film Festival is also set to be organized to further spread awareness about various heart ailments among youngsters and preventive measures.
A short-film competition was commenced on Saturday, September 10th and the last date for receiving entries is 24th September 2022. Students, aspiring filmmakers and Young talents across the country can participate in this contest by registering and submitting their video content with a maximum duration of not more than 5 minutes. A distinguished panel of jury members consisting of notable and well-acclaimed media professionals like Director Balasekaran, Cinematographer Om Prakash & Editor RK Selva will shortlist 3 best films and the winners will be rewarded with a cash prize of Rs 1 lakh, Rs 50,000 and Rs 25,000 respectively. Interested students can submit their entries to -https://www.saveyounghearts.com/short-film-festival/
Launching the campaign, Minister Siva V Meyyanathan, said, “Save Young Hearts initiative is an ideal opportunity to bring people together to tackle the world’s biggest killer and encourage them to improve their heart health. Cardiovascular disease is preventable, we encourage people to take action to learn more about their heart health. This campaign should help people make better choices and develop healthier habits for life. I am delighted to be a part of this initiative along with Prashanth Hospitals and Department of Visual Communication, Loyola College and would like to wish them all the best in their pursuit of spreading this extremely important message on cardiac health”.
Dr Prashanth Krishna said, “We have observed a rise in cases of cardiac arrests in the past few years among youngsters which is a major concern for healthcare practitioners. The exponential proportion of the increase in under-40 adults having heart attacks has been rising by 2 percent every year in the last decade. Globally speaking, around 17 million people succumb to cardiovascular diseases, accounting for nearly 30 percent of total mortality. Our initiative will be a clarion call to promote awareness and proper expert-based information on how young people can take simple efforts in ensuring proper and timely care for their hearts. We are happy to partner with the Department of Visual Communication, Loyola College in this noble cause for raising an alarm on this recent silent killer. We are looking forward to seeing the best work by young minds on this extremely significant topic”
Dr B Nidhya, Spokesperson of the Department of Visual Communication, Loyola College said, “We are extremely honoured to partner with Prashanth Hospitals on promoting Cardiac wellness among youngsters. We are confident that this initiative will create an impact among youngsters through a series of powerful events. Our goal is to work together towards providing sustainable solutions to prevent early cardiac deaths.”
Students from the Department of Visual Communication of Loyola College, medical fraternity from Prashanth Hospitals were also present on this occasion.
