NE FEATURES BUREAU
CHENNAI, JULY 22
When tradition calls, can prosperity be far behind? As Tamil Nadu embraces the auspicious month of Aadi—a season associated with devotion, gratitude, prosperity and new beginnings—Malabar Gold & Diamonds has rolled out its Aadi Shubhalabham festive offers, giving jewellery shoppers across the State a month-long opportunity to turn tradition into treasured investments.
- Aadi Shubhalabham offers valid from July 17 to August 16
- Up to 30% off on wastage of gold, uncut and gemstone jewellery
- Up to 30% off on diamond value across an extensive range
- Zero deduction on old gold exchange to make jewellery upgrades more rewarding
- Special silver offers add more sparkle to the festive shopping season
Valid from July 17 to August 16, 2026, the festive campaign offers attractive benefits on gold, diamond, uncut, gemstone and silver jewellery, making the Aadi shopping season even more rewarding for families looking to buy jewellery for themselves or their loved ones.
Under the Aadi Shubhalabham offers, customers can avail up to 30% off on wastage on gold, uncut and gemstone jewellery, along with up to 30% off on diamond value across an extensive range of collections. Adding further value to the festive purchase, customers can also enjoy zero deduction on old gold exchange, enabling them to upgrade their existing jewellery to new designs while maximising its value.
The silver collection comes with additional festive benefits, including a flat 25% discount on wastage for silver anklets and articles* and a flat 10% discount on the MRP of silver articles*.
Aadi’s tradition meets smarter jewellery shopping
Aadi holds a special place in the cultural life of Tamil Nadu. Considered an auspicious period for new beginnings and purchases, the month sees families come together to celebrate tradition, prosperity and well-being. Jewellery, with its enduring emotional and investment value, remains an integral part of this festive sentiment.
Commenting on the festive offers, M. P. Ahammad, Chairman, Malabar Group, said,
“Aadi is one of the most significant festive seasons in Tamil Nadu, deeply rooted in tradition and cherished by families across the state. At Malabar Gold & Diamonds, we are delighted to celebrate this special occasion with offers that provide exceptional value while reflecting our enduring commitment to transparency, quality, and customer satisfaction. We remain dedicated to making every jewellery purchase a memorable experience, built on trust and backed by the finest craftsmanship.”
More than an offer—a trust promise
Adding to the appeal of the festive campaign is Malabar Gold & Diamonds’ customer assurance framework, which includes One India One Gold Rate, transparent pricing, HUID-compliant gold jewellery, certified diamonds, lifetime maintenance support, buyback assurance and detailed product disclosure.
These assurances are designed to give customers greater confidence and peace of mind—from selecting a design and understanding its value to maintaining, exchanging or upgrading the jewellery in the future.
A month to celebrate, invest and shine
With its combination of festive discounts, exchange benefits, extensive jewellery collections and customer-first assurances, the Aadi Shubhalabham campaign seeks to make every purchase more meaningful for Tamil Nadu’s jewellery-loving families.
As Aadi brings its timeless message of prosperity and new beginnings, Malabar Gold & Diamonds is inviting consumers to celebrate the season with jewellery that combines tradition, craftsmanship, value and trust—making every festive purchase a golden memory to cherish.
