NE BUSINESS BUREAU
AHMEDABAD, JUNE 5
The beta trials of Reliance Retail’s market-defining online ordering platform, JioMart are now available in over 15 cities of Gujarat, a company release said.
Now the residents of Ahmedabad, Surat, Rajkot, Vadodara, Gandhidham, Navsari, Junagadh, Vapi, Jamnagar, Himatnagar, Bhuj, Anand, Nadiad, Bharuch, Gandhinagar, Bhavnagar and others can place their groceries, vegetables, fruits and other orders from www.jiomart.com.
“With a minimum of 5% below MRP promise, JioMart delivers a better value proposition for consumers and products. JioMart products are competitively priced as compared to pricing on other online platforms,” the release added.
The online platform helps consumers to shop for essentials across categories like fruits and vegetables, branded packaged foods, beverages, household, and kitchen cleaning items, staples and pulses, and many more. Both categories and SKUs (stock keeping units) are likely to expand further going forward as and when normalcy returns to the manufacturing and supply chain.
In the current times of COVID19 outbreak, home delivery is need of the hour. By removing inefficiencies and value destruction in today’s market ecosystem, JioMart aims to transfer significant new value to consumers, producers, and merchants in the coming time. The approach delivers better consumer proposition in terms of choice available to consumers across the country and at the same time offers a better price proposition.
Recently, Damodar Mall (@SupermarketWala), who heads grocery retail at Reliance Retail, tweeted, “Reliance launches JioMart service across cities… Big town or small, JioMart delivers in over 200 towns.”
Speaking on the JioMart initiative at RIL’s last AGM, RIL Chairman, Mukesh Ambani had stated that this new commerce venture will enable the kiranas and empower them with end-to-end digital and physical distribution infrastructure. He had added that the tech-enabled partnership will link producers, traders, small merchants / kiranas, consumer brands, and consumers. The new commerce platform will help modernise even the smallest neighbourhood kirana shop to become a future-ready digitized store.
The wider beta test of the JioMart initiative comes weeks after the company began testing its JioMart platform service through a WhatsApp number for residents in Navi Mumbai, Thane, and Kalyan in late April. Now, it has taken a step ahead and has expanded its reach in several big to small towns of the country.
