NE BUSINESS BUREAU
BENGALURU, NOV 7
Amazon.in on Wednesday announced the launch of Creator Central in India, a comprehensive platform designed to empower content creators. Creator Central streamlines the content creation process, offering intuitive workflows and a dedicated storefront to enable creators to focus on their creative vision rather than technical complexities. With Creator Central, content creators can effortlessly produce and promote their content on Amazon.in, reaching a vast audience of millions of shoppers, while optimizing their performance via automated product recommendations, performance reports as well as educational resources. Creator Central will be rolled out to over 50,000 creators associated with Amazon Influencer Program over the next few weeks.
- Simplified Content Creation & Optimization: Creator Central streamlines the content creation process and offers comprehensive performance analytics & automated product recommendations, all within the Amazon app itself
- Comprehensive Support: Creator University, integrated into Creator Central, provides essential training and resources to help creators succeed
With Creator Central, from the Amazon app itself, creators can create content like idea lists, photos & videos & directly upload it on their personalized storefronts. They can also view their performance reports like total earnings, top promoted products & categories at a glance, along with details of deals & availability for them. To ensure a seamless user experience, Creator Central offers user-friendly features such as account management and store switching. Creators can easily manage multiple accounts, add multiple users with different levels of access to their storefront and switch between stores, streamlining their workflow and improving efficiency. Creators can now take control of their content timing by scheduling their shoppable posts. They can select a specific date and time, or easily align their posts with upcoming major events like Prime Day. This feature is accessible on both mobile and desktop.
To foster continuous growth and development, Creator University which was launched earlier this year will be integrated into Creator Central. Creator University is an education program designed to equip content creators with the tools and knowledge necessary to prosper within the dynamic creator economy. The program will cater to a broad spectrum of content creators, encompassing both established and aspiring creators. Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace.
“Creator Central is a one-stop platform designed to empower Indian content creators. We’re giving creators the tools they need to focus on their passion – creating amazing content – while simplifying the process from creation to promotion and optimization. With a dedicated storefront, comprehensive analytics, product recommendations customized for creators’ audiences, Creator Central offers everything creators need to succeed on Amazon.in,” said Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon.
Summary of key features and benefits of Creator Central:
- Content Creation & Storefront: Access streamlined content creation workflows and a storefront to make it easier for creators to create and promote content on Amazon
- Automated product and category recommendations: Custom product and category recommendations for creators’ audiences to improve ease of product discovery
- Robust Educational Resources: Benefit from comprehensive training and workshops on video editing, storytelling, and content marketing through Creator University.
- Streamlined Reporting: Gain insights into performance metrics and track earnings with ease.
- User Management: Easily manage users on your account and switch between stores.
In recent years, Amazon has introduced several programs for Content Creators. In 2022, Amazon.in introduced Amazon Live – a unique live shopping program on Amazon.in where customers can directly interact with content creators who showcase products, answer customer questions in real time, run polls, and offer limited duration deals. Amazon.in also has Amazon Influencer Program is a vital resource for influencers to monetize their content. Through this program, influencers gain access to tools that enable them to select and recommend Amazon’s products and services to their followers while earning commissions on qualifying purchases. Influencers can monetize their content by sharing their storefront URL or affiliate links, expanding their reach and attracting new customers with their posted content. These initiatives underscore Amazon’s commitment to creating an enriched shopping ecosystem while empowering creators, influencers, and small businesses in the process.
Along with Creator University, Amazon.in had also launched Creator Connect in India. Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program. Creator Connect offers a variety of interactive experiences, including workshops led by influencers, opportunities to meet with Amazon leaders and established creators, product showcases, trend discussions, and more.
More recently, Amazon.in announced a significant increase in Standard Commission Income Rates for key categories. The revised commission structure offers influencers a substantial increase ranging from 1.5x to 2x across a wide range of product categories, including popular choices like fashion, beauty & personal care appliances, home, kitchen, toys, books for creators working with Amazon.
