R ARIVANANTHAM
CHENNAI, FEB 27
Ashiana, one of the leading real estate developers, on Tuesday announced the launch of Ashiana Vatsalya, an exclusive premium residential project for senior citizens on the outskirts of Chennai at Mahindra World City.
The project is aesthetically designed spanning across a sprawling 17.9 acres of prime land, it has been designed to create a premium senior living community which will redefine retirement living.
- The company aims to create a community where seniors can live independently and enjoy their golden years with peace of mind: Actress Saranya Ponvannan
- With the launching of this 8th project, we aim to raise the bar and set new benchmarks in retirement living: Ankur Gupta, Joint Managing Director, Ashiana Housing
- The project located inside Mahindra World City, on the outskirts of Chennai featuring 6.3 acres of landscape area along with 41,900 sqft of clubhouse with senior citizen-friendly dining, gym, swimming pool facilities
Addressing the media at the launch, Ankur Gupta, Joint Managing Director, Ashiana Housing said, “We are excited to embark on this journey with Ashiana Vatsalya, a testament to our dedication to excellence in creating a premium residential hub exclusively for senior citizens.”
He further said, this is the 8th project exclusively designed for senior citizens, we aim to raise the bar and set new benchmarks in retirement living in Tamil Nadu. The investment for project is primarily funded through internal resources, supplemented by a loan of 8-10%, he added.
Interacting with journalists at the launch, actress Saranya Ponvannan said, “I am happy to be a part of the unveiling of the show home of this project and to know that at Ashiana Vatsalya, the company aims to create a community where seniors can live independently and enjoy their golden years with peace of mind.’’
The company has created a world-class senior citizen friendly, their dedication in designing the project in every aspect is really awesome. Couples who spend their time in raising their children in the early years should enjoy their own private life in their golden years, she added.
258 units available in the first phase
Over 1,000 residences would be constructed over 8 years in phased manner and will be delivered in 5 phases, each to be completed in approximately 2 to 2.5 years. During the first phase around 258 residential units are ready to be handed over to the aspiring investors, Ankur Gupta said.
He also said Ashiana, being the leading real estate developer dedicated to crafting innovative and sustainable living spaces that redefine modern living. With a strong commitment to quality and customer satisfaction, we strive to create enduring value for our stakeholders and communities.
Gupta said that the company is developing a state-of-the-art project for senior citizen homes on IT Corridors of the the East Coast Road (ECR).
Project features
The project is located inside Mahindra World City featuring 6.3 acres of landscape area along with 41,900 sq ft of clubhouse with dining, gym, swimming pool facilities. A total of 258 units are available in the first phase.
With a total project cost of Rs 400 Crores, this venture reflects the company’s commitment to delivering unparalleled living experiences to its customers. The land for Ashiana Vatsalya is held under perpetual lease.
Targeted towards end-users seeking a premium lifestyle, Ashiana Vatsalya boasts several unique selling propositions that set it apart from other offerings in the market. Notably, 66% of the flats will be open on three sides, providing ample ventilation and natural light. Additionally, 55% of the flats will offer breath-taking views of the adjacent lake, creating a serene and picturesque ambiance for residents. It is aimed at providing holistic living, offering cultural, recreational, and wellness spaces designed for both seniors and their families.
The project builds upon the success of the company’s previous projects, where it sold out 900 units. Ashiana’s strong track record, coupled with the project’s exceptional features and prime location within a well-developed community, instill the confidence in prospective buyers.
