- Five flagship stores open in Ahmedabad as Group Mangalam unveils its clean-label wellness venture with science-backed formulations and immersive retail experiences
- The 84-year-old conglomerate enters the booming nutraceutical sector with more than 30 vegan, gluten-free and natural products spanning oils, gummies, capsules, ghee capsules and personal care essentials
- Backed by an ambitious expansion strategy, the company plans to establish over 275 retail outlets across India by March 2027 while building a strong omni-channel wellness ecosystem
- Interactive experience centres aim to transform routine shopping into personalised wellness discovery, bringing transparency and trust to modern self-care
- With India’s preventive healthcare market witnessing unprecedented momentum, Neat Everyday positions itself as a destination where purity, innovation and convenience converge
NE FEATURES BUREAU
AHMEDABAD
In an era where consumers are increasingly choosing prevention over prescription and wellness over treatment, Group Mangalam has unveiled a new chapter in its 84-year legacy by entering India’s fast-growing nutraceutical and wellness market with the launch of Neat Everyday.
Making a confident retail debut, the brand has simultaneously opened five outlets across Ahmedabad, including a flagship experience centre at Prernatirth Derasar Road and strategically located stores at Bodakdev, South Bopal, Memnagar (Surdhara Circle) and Nehrunagar.
More than merely launching another wellness brand, Neat Everyday seeks to simplify self-care by offering products rooted in science, transparency and clean-label ingredients, while creating immersive spaces where customers can experience wellness before embracing it.
Where Purity Meets Performance
The brand enters the market with a portfolio of more than 30 carefully developed wellness essentials, each crafted to meet the evolving lifestyle needs of today’s consumers.
Every product is 100 per cent vegan, gluten-free, paraben-free and made using natural ingredients, reflecting the growing preference for cleaner nutrition and conscious living.
The portfolio is organised into five specialised wellness categories:
- Nutrient-rich cold-pressed oils
- Targeted soft gels and capsules
- Ghee capsules blending tradition with convenience
- Moisture and mist personal care essentials
- Functional gummies designed for modern lifestyles
Together, these offerings seek to make everyday wellness both accessible and effortless.
Tapping India’s Wellness Boom
The timing could hardly be better.
India’s nutraceutical and preventive healthcare industry is witnessing remarkable growth, driven by rising awareness about immunity, nutrition and long-term health. Consumers are increasingly investing in products that combine scientific credibility with natural ingredients, while Gujarat continues to emerge as one of the country’s most promising wellness markets thanks to its health-conscious population and appetite for premium offerings.
Against this backdrop, Neat Everyday is positioning itself as a trusted lifestyle companion rather than merely a supplement brand.
Commenting on the landmark launch, Vipin Prakash Mangal, Chairman & Executive Director of Group Mangalam, said: “Our entry into the nutraceuticals and wellness ecosystem represents a natural evolution of Group Mangalam’s 84-year-old legacy of trust. Today’s consumer, particularly in high-growth markets like Gujarat and greater India, is actively seeking transparent, science-backed solutions that seamlessly fit into their fast-paced daily routines. Neat Everyday is our answer to this demand—bridging the gap between strict purity and modern convenience. By maintaining the highest standards of clean-label innovation, this significant step will substantially enhance the quality of life for our consumers. Looking ahead, we have charted an aggressive nationwide footprint, with plans to establish more than 275 retail touchpoints across Pan-India by March 2027.”
Retail Reimagined as Wellness Discovery
Unlike conventional stores, Neat Everyday’s outlets have been conceived as interactive discovery centres where visitors can understand ingredients, formulations and the science behind the products through a sensory and educational shopping experience.
The brand believes that informed consumers make healthier choices, and its retail design reflects this philosophy.
Sharing their vision regarding the experiential retail blueprint, Honey Mangal and Tanisha Mangal, Promoter Group, Neat Everyday, said:
“We believe that self-care shouldn’t be complicated; it should be intuitive, honest, and accessible. Our debut stores in Ahmedabad are not just transactional spaces, they are experiential discovery centers. We have intentionally designed an interactive environment where customers can touch, feel, and understand the science behind our cold-pressed and vegan formulations. Our objective is to solve real-life lifestyle friction points, building deep, lasting relationships with our community and establishing Neat Everyday as the ultimate destination for contemporary wellness and daily essentials.”
A Pan-India Wellness Vision
Looking beyond Ahmedabad, the company has outlined an aggressive expansion roadmap that targets more than 275 retail outlets across India by March 2027.
Complementing its physical presence will be a robust omni-channel strategy through its digital commerce platform, enabling consumers to seamlessly access its expanding portfolio of wellness products nationwide.
Continuous innovation, customised formulations and a focus on evolving physiological and lifestyle needs will remain central to the brand’s long-term strategy.
As India’s wellness movement shifts from occasional indulgence to everyday habit, Neat Everyday is betting that the future belongs to brands that make healthy living simpler, cleaner and more trustworthy—one daily ritual at a time.
