CHENNAI, DEC 14
Godrej Professional, the leading professional hair colour brand, on Tuesday unveiled ‘Dimension- Ombreyage collection’ by conducting a workshop with 100+ hair stylists in Chennai. The new hair colour looks are part of ‘Dimension’, a campaign by Godrej Professional weaving beauty with the message of acceptance, inclusivity and self-expression.
Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen and Najeeb Rehman, the four hair colour looks of ‘Dimension- Ombreyage collection’ are Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage and Pearl Square. These hair colour looks encompasses a multitude of tones and styles to create distinct looks for every mood, every style and every identity. It celebrates and flaunts every dimension and style that makes one look and feel beautiful, inside and out because hair colour does not differentiate between gender, race, size, or skin tone.
- Actress Malavika Mohanan, Amala Paul, Huma Qureshi, Tara Sutaria and four inclusivity champions endorses the campaign
- As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment: Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd.
- The initiative features inclusivity champions like Nitasha Biswas, a transgender model and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion and model Zander Lama.
Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated these new looks. The workshop commenced with an informative talk by them on trending haircuts and the four hair colouring techniques. Heena Dalvi, and Sylvia Chen demonstrated the colour and cut live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons
Commenting on the same, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension- Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”
Heena Dalvi, National Technical Head, Godrej Professional, added, “We are excited to showcase and share with stylists in Chennai; four ‘Ombreyage’ hair colour looks – Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage and Pearl Square. The ‘Dimension- Ombreyage collection’ workshops are led by the salon industry’s foremost experts. Our aim is to impart latest hair colouring trends and styling techniques that will add to the skills of budding and existing stylists in Chennai.”
To amplify the message, Godrej Professional brings together people who struggled with the societal stereotypes for their individuality. This includes leading ladies from the Indian film industry such as actresses Malavika Mohanan, Amala Paul, Huma Qureshi and Tara Sutaria. The initiative features inclusivity champions like Nitasha Biswas, a transgender model and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion and model Zander Lama. All of them were criticized either for their body size, skin colour, sexual orientation, and regional heritage.
Actress Malavika Mohanan commented, “I am no stranger to trolls both personally and professionally. I have learned to stand up for myself and love ‘me’ unconditionally. My personal style gives me the confidence to carry myself proudly. With ‘Dimension’, I want people to know that you can always rise above by staying true to yourself.”
“Online trolls and bullying is a reality for everyone who dares to express themselves unapologetically. I do not take this trolling quietly and live how I want. The idea behind #Coloursareforall is the boldness I try to embrace in my daily lifen,” said, actress Amala Paul.
Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by the salonists and scientists alike. The colour range consists of 28 stunning hair colour shades, all specifically created for Indian hair.
