NE ENVIRONMENT BUREAU
AHMEDABAD, MAY 25
In an extraordinary blend of cinema, sustainability and public emotion, Jackie Shroff’s upcoming film The Great Grand Super Hero has scripted history by creating a massive ground installation made entirely from 10,000 saplings in Ahmedabad, earning an official Golden World Record in the process.
The eco-conscious promotional campaign, unveiled at The Cube Club, transformed the venue into a breathtaking living artwork where thousands of green saplings came together to form the title of the film — creating what organisers described as a first-of-its-kind environmental tribute in Indian cinema promotions.
The campaign has now been officially recognised with a Golden World Record for the “Largest Formation of Letters Through Plants on Ground.”
- Jackie Shroff’s film creates giant installation using 10,000 saplings in Ahmedabad
- Promotional campaign earns Golden World Record for largest plant-letter ground formation
- Eco-friendly initiative blends cinema, sustainability and public awareness
- ‘The Great Grand Super Hero’ promotes nature-conscious storytelling ahead of May 29 release
- Campaign reflects Jackie Shroff’s long-standing public image as a nature-loving environmental advocate
When Film Promotion Becomes a Green Movement
At a time when movie promotions are increasingly driven by flashy marketing gimmicks, The Great Grand Super Hero has chosen a path rooted in environmental consciousness and emotional connection.
The sprawling installation stood out not just for its visual grandeur, but for the message it carried — that entertainment and sustainability can coexist meaningfully.
The living artwork quickly drew crowds and attention for its sheer scale, turning the Ahmedabad venue into a symbol of green creativity and public participation.
Organisers said the initiative was conceptualised in the spirit of Jackie Shroff’s beloved “Apna Bhidu” persona — grounded, authentic and deeply connected with nature.
A Campaign That Mirrors Jackie Shroff’s Real-Life Persona
Over the years, Jackie Shroff has built a unique public identity as one of Bollywood’s strongest advocates for environmental awareness, often encouraging tree plantation and sustainable living initiatives.
The campaign’s eco-friendly approach therefore resonated strongly with fans and environmental enthusiasts alike.
Observers noted that the installation felt less like a conventional marketing exercise and more like a community-driven environmental celebration designed to spark awareness and inspire greener thinking.
The initiative also reinforced how public figures and cinema can play a role in promoting sustainability through innovative storytelling and mass engagement.
India’s First Grandfather Superhero Creates Buzz Before Release
Directed and written by Manish Saini and produced by Zee Studios along with Amdavad Films, The Great Grand Super Hero has already generated nationwide curiosity for introducing India’s first grandfather superhero character.
Now, even before its theatrical release on May 29, 2026, the film has managed to create history with one of the country’s most environmentally-driven movie campaigns.
Industry experts believe the initiative could inspire future film promotions to adopt greener, purpose-driven approaches instead of resource-intensive publicity events.
As thousands of saplings formed the film’s title under the Ahmedabad sky, the campaign delivered a powerful reminder — storytelling can entertain audiences while also nurturing the planet.
