R ARIVANANTHAM
CHENNAI, APR 29
ellementry has ventured into the Tamil Nadu market with the opening of its first store at Kader Nawaz Khan Road, Nungambakkam in Singara Chennai on Friday. This is the lifestyle home décor brand’s 13th retail store in the country.
The three and half year old lifestyle brand plans to open its second outlet in Chennai either at T Nagar or at Anna Nagar soon, said its Founder & CEO Ayush.
- Plans to open 2nd outlet in the city soon: Founder & CEO Ayush
- We create wealth from waste like making sustainable and handicraft products from the Coconut shell, making environment-friendly daily use products from waste paper pulp etc: Ayush and Riddhima
On the eve of the inaugural function, Ayush and his co-founder Riddhima said, “Every now and then, we like to redo our spaces with different designs and styles. A room’s personality can reveal a lot about the person decorating it. To give you a premium home experience, and help choose the best reflections of your way of life, ellementry brings captivating, thoughtful, and sustainable homeware collections at its newest store in Chennai.’’
“ellementry delivers on the principle that what looks good also does good. Aesthetics with uncompromising functionality is at the core of the brand. Each of the products is handcrafted by skilled artisans and is made of sustainable materials, sometimes with the fusion of materials to furnish your homescape with uniqueness, love, and care. You can witness this for yourself,’’ they add.
The duo said, “We create wealth from waste like making sustainable and handicraft products from the Coconut shell, making environment-friendly daily use products from waste paper pulp etc. All our products are made after extensive research on safety angles. The products are certified by the food safety authorities. We provide employment over 3,000 handicraft workers through reviving the old cultural values in all our products in our Jaipur factory.’’
Handicraft collections available at the outlet
There are excellent collections of home essentials in various categories like ceramics, glassware, woodenware, metal, marble, terracotta, linen, etc. The kitchenware section includes bakeware, cookware, utilities, organiser, and accessories. The tableware section includes cutlery, dinnerware, drinkware, table linen, and accessories. The serve ware section includes barware, wares for desserts and appetisers, coffee/tea, and accessories. The decor section includes dining decor, table decor, kitchen decor, and home accents. The furniture and lighting section includes lights for the living, dining, bedroom, and accent.
ellementry living is a new segment of the brand that caters to handcrafted furniture. It is one of the newest endeavours, and the collections include Bruno, Palace Window, West Village, and Lei Pan.
One can shop the collections online at https://www.ellementry.com/ or other e-commerce platforms, adds Ayush.
