NE NEWS SERVICE
AHMEDABAD, FEB 16
Malabar Charitable Trust, the CSR arm of Malabar Gold & Diamonds, a leading gold retail brand in the country, on Friday celebrated the one-year anniversary of its “Hunger Free World” initiative in Ahmedabad at its showroom on Satellite Road (Shivaranjani) here.
Chief Guest and Iscon Emporio Director Ashish Jobanputra kicked off the first anniversary celebration.
Driving home the point of giving back to the society, Ashish Jobanputra, said, “We all strive hard to earn bread and butter as it is very necessary for our survival, but sharing the same to care for others is much more important. I am very much impressed by the humanitarian act of wiping out hunger of the needy. The art of giving back to the society is more important in the present-day world. Malabar Gold & Diamond Company deserves all praise for performing this noble cause.”
Earlier, Nikunj Shah, Marketing Head of Malabar Gold & Diamonds said, ““Launched in February 2023, the initiative has successfully distributed over 3,00,000 meals to those in need, with a total expenditure exceeding Rs 72,00,000. In collaboration with the NGO “Thanal,” Malabar Gold & Diamonds has played a crucial role in providing daily meals to 1,000 people across various locations in Ahmedabad. The initiative operates through a central kitchen in Sanand, delivering food to beneficiaries using rickshaws and vans. Under this initiative, we are distributing around 24,000 food kits every day in 13 states covering 37 cities.”
- The art of giving back to the society is more important in the present-day world: Ashish Jobanputra, Chief Guest and Iscon Emporio Director
- Under the visionary leadership of its chairman, MP Ahammed, Malabar Group dedicates 5% of its net profit to Corporate Social Responsibility (CSR) activities
- In collaboration with the NGO “Thanal,” Malabar Gold & Diamonds has played a crucial role in providing daily meals to 1,000 people across various locations in Ahmedabad: Nikunj Shah, Marketing Head of Malabar Gold & Diamonds
Praveena DK, IAS, Collector & District Magistrate, Ahmedabad, who was invited as the chief guest for the occasion could not make it owing to exigency in office duty.
MP Ahammed, Chairman, Malabar Gold & Diamonds, said, “As we celebrate the one-year milestone of our ‘Hunger Free World’ initiative, we reflect on the profound impact it has had on the lives of the underprivileged in Ahmedabad. Our commitment extends beyond providing meals; it aims to foster sustainable change and empower communities. We firmly believe that collective efforts can bring about enduring positive transformations, and this anniversary serves as a testament to that belief.”
Praveena DK, IAS, Collector & District Magistrate, Ahmedabad, in her message said, “It’s heartening to witness the impactful journey of Malabar Gold & Diamonds’ ‘Hunger Free World’ initiative over the past year. The commitment to alleviating hunger and addressing social issues is commendable. Such initiatives play a crucial role in creating positive change and fostering a sense of community responsibility.”
The distribution areas encompass prominent locations such as Sanand Chokdi, Sarkhej, Vasna, Anjali, Paldi, Jamalpur, Sidisaiyed Mosque, Khanpur, Shahpur, and more. The diverse menu of vegetarian meals includes Dal Rice, Sabji Roti, Parata Sabji, Thepla, and others. The team ensures comprehensive coverage of localities, including temples, mosques, and other public spaces.
Under the visionary leadership of its chairman, MP Ahammed, Malabar Group dedicates 5% of its net profit to Corporate Social Responsibility (CSR) activities, with a focus on giving back to society. The “Hunger Free World” initiative is a significant part of this commitment, aiming to address the issue of hunger in the community.
