NE BUSINESS BUREAU
CHENNAI, JAN 12
Morris Garages (MG), a British automobile brand with a 100-year-old legacy, has launched the MG Astor 2024, which boasts of being India’s most advanced SUV in its class. The Astor 2024 comes with a range of features that aim to enhance both convenience and safety with a starting price of Rs 9,98,000 (ex-showroom).
Introducing MG Astor 2024 – The Most Advanced SUV in its Class, with all-new variants and intelligent tech.
Step into a world where limitless potential awaits your command with the new i-SMART 2.0, Wireless Technology, Ventilated Seats and much more!#TechItUp & test drive today! pic.twitter.com/Aj3nWiqVrL— Morris Garages India (@MGMotorIn) January 12, 2024
MG’s latest SUV is available in various trims – Sprint, Shine, Select, Sharp Pro, and Savvy Pro.
- All-new variants of MG Astor 2024 – Sprint, Shine, Select, Sharp Pro and Savvy Pro come with updated i-SMART 2.0 with Advanced User Interface
- Offers a host of exciting features including Front Seat Ventilation, Wireless Charger, Wireless Android Auto & Apple Car Play, and Auto-dimming IRVM
- The most Advanced SUV in its class, the MG Astor 2024, comes loaded with exciting features at an attractive starting price of 9,98,000 INR ex-showroom price
Commenting on the launch, Gaurav Gupta, Deputy Managing Director, MG Motor India, said, “We are committed to meeting our customers’ expectations with products that showcase the latest in automobile technology. Keeping to this promise and as a brand celebrating its centenary this year, the Astor 2024 line-up offers a combination of features, design, and great value propositions which delight car buyers.”
MG Astor 2024- AI power
MG Astor is the first SUV in India to get a personal AI assistant and 14 Autonomous Level 2 features powered by mid-range radars and a multi-purpose camera that can realise a series of advanced driver-assistance systems (ADAS) features. MG Astor comes with 49 Top End Safety features, and the premium interiors and panoramic sunroof elevate the driving experience to a new level of comfort. The new MG Astor 2024 will be available with 1.5 L MT and CVT and 1.3 Turbo AT powertrains.
Key features
Key features of the SUV include a wireless charger, wireless Android auto and Apple car play, ventilated seats in the front row, panoramic skyroof, auto-dimming IRVM, and the updated I-Smart 2.0 with the advanced user interface.
It is also equipped with i-Smart 2.0 with more than 80 connected features. The JIO Voice Recognition system in the car enables advanced voice commands, offering information on weather, cricket updates, calculator, clock, horoscope, news, and more. Additionally, the car comes with an anti-theft feature and digital key functionality that doesn’t require a network connection to function.
MG Motor has always taken pride in keeping the customer at the heart of its operations, consistently delivering on its promise of value, service, and a hassle-free ownership experience. Continuing with its centenary year celebrations, the company is taking customer centricity a notch higher by introducing more exciting, more advanced and more tech-loaded product offerings across its portfolio and through attractive service propositions as well as unique brand experiences.
At the end of 2023, MG Motor India reported an 18 per cent increase in sales at 56,902 units, compared to 2022. In December 2023, the company’s retail sales were 4,400 units, this was a 13 per cent surge compared to the same period a year ago. 25 per cent of sales were made up from its EV models.
