- Emergency? Don’t Drive, Dial 1066 – A powerful split-screen narrative reveals the life-or-death impact of a single decision
- In cases such as strokes, heart attacks, or serious injuries, delays without medical support can lead to serious consequences
- Emergency response at Apollo gears around cutting-edge transport systems, centralised coordination, and a skilled medical team
NE HEALTH BUREAU
AHMEDABAD, MAY 27
As a part of its initiative around World Emergency Medicine Day, Apollo Hospitals releases a compelling short film with an important message: “Why drive when treatment starts at your doorstep?” Through this campaign, Apollo Hospitals aims to encourage a behavioral shift—urging the public to call 1066 instead of driving loved ones to the hospital during emergencies. In cases such as strokes, heart attacks, or serious injuries, delays without medical support can lead to serious consequences. The film highlights how timely, on-site medical intervention through well-equipped ambulances can greatly improve survival and recovery outcomes.
Presented in a non-linear format, the film contrasts two emergency response scenarios. In the first, the patient is transported by her son, resulting in delays which worsens her condition. In the second, 1066 is dialed, prompting the rapid arrival of a trained Apollo emergency team that initiates pre-hospital treatment and facilitates swift transfer to the hospital for better recovery.
Handling over 300,000 emergency cases annually, Apollo Hospitals was the first to establish India’s emergency medical helpline—1066. Emergency response at Apollo gears around cutting-edge transport systems, centralised coordination, and a skilled medical team.
Sindoori Reddy, Director – Strategy, Apollo Hospitals said, “With our extensive network of hospitals across the country and well-equipped fleet of ambulances, Apollo Hospitals is uniquely positioned to deliver protocol-driven emergency intervention. Our time-tested recovery outcomes are supported by a highly skilled medical team. With seamless coordination, we ensure the treatment starts right at your doorstep. This film is a reminder that in a medical emergency, calling 1066 could be the most important decision you make.”
Apollo ambulances are fitted with advanced medical systems that record vital signs, including ECG, heart rate, and oxygen saturation, while also providing ventilator support during transport. They are designed to bridge the critical gap between the scene of an emergency and hospital admission, allowing hospital teams to prepare in advance for immediate intervention upon arrival. Staffed by highly trained emergency personnel, Apollo ambulances can manage complex medical emergencies, including trauma, cardiac events, paediatric crises, and maternal care—ensuring patients receive expert attention from the moment help arrives
At Apollo, emergency teams are not just the first responders, they are life savers who set global benchmarks for swift, cutting-edge interventions. The 24-hour emergency and trauma care services deliver life-saving outcomes that match global standards, from the first response to critical interventions.
