- Nobilia concept store is ideally located at Sun Orbit, Rajpath Club Road, Near Pandit Dindayal Auditorium, Bodakdev, Ahmedabad, Gujarat – 380 054.
NE BUSINESS BUREAU
AHMEDABAD, MARCH 25
Prism Johnson Ltd., India’s leading Integrated Lifestyle Solutions provider, announced the expansion of its strategic partnership with Germany’s Nobilia, the world’s biggest manufacturer of modular kitchens, by expanding its operations and opening an exclusive store in Ahmedabad, Gujarat. This is the country’s sixth and Gujarat’s first showroom which will cater to entire state, said a senior official of the company here on Friday
The Experience centre was inaugurated by Chief Guest Ajay H Patel, Chairman of The Gujarat State Co-operative Bank Ltd. & the Ahmedabad District Co-operative Bank Ltd. along with Pankaj Sharma from Prism Johnson Ltd., President – Johnson Bathrooms & Nobilia Kitchens.
Through Nobilia, Prism Johnson Ltd. is keeping with their commitment to constantly provide luxury and style by offering genuine German-made modular kitchens (not hybrid) in India thereby showcasing global trends in the kitchen business. Nobilia is one of the largest manufacture (over 3600 kitchen per day) of kitchens from Germany and the Nobilia concept store is ideally located at Sun Orbit, Rajpath Club Road, Near Pandit Dindayal Auditorium, Bodakdev, Ahmedabad, Gujarat – 380 054.
The store also displays the latest offering from Nobilia that include water proof kitchen work tops, free standing washing machine or dishwasher solution, anti-finger print shutters, new finishes of open pore Veneer and new Glass finish. These new innovative solutions are unique and based on clients need in the Asian Pacific region.
In addition to the above, Qube metal sections, another innovation from Nobilia, along with “System and Design” provides more space and design elements to play with the 3 base unit heights in the kitchen. Nobilia has recently introduced SpaceFlexx, an exclusive organising system for storage containers. This feature is absolutely ideal for people who love a tidy kitchen, but haven’t been able to find any kind of order inside the cabinet.
Not only is Nobilia the largest manufacturer of fitted kitchens in Europe, but it is the only company in the kitchen furniture category to follow the 4.0 industry standards. The strengths and the legacy of Nobilia, makes it not only one of the most stable players in the European kitchen industry but also market leaders in the value kitchen segment that ranges from 3000 to 14000 Euros. Their expertise and innovation extends to other categories as well that includes furniture solutions for bathrooms, wardrobes, shelving and utility solutions.
Nobilia comes with a commitment of quality, innovation and style along with the backing of trust and service assurance from Johnson, which is one of the leading names in the Indian tile industry for over 60 years.
Pankaj Sharma, President – Johnson Bathrooms & Johnson Kitchens said, “The Nobilia Experience centre in Ahmedabad is a synergy of Nobilia’s world class technology & Johnson’s legacy of providing world class solutions. Prism Johnson Ltd. has been progressively focusing on its modular kitchen business, an integral growth driver of its diversified emerging businesses. The potential for high-end luxury products in Ahmedabad & various other cities has prompted brands to reach out & cater to the localised needs of these markets. We are proud to be partnering with Harsh Kagrana & Nitin Phatwani who are an enthusiastic entrepreneur with good knowledge of selling solution based product to HNI segment in Ahmedabad.”
Embracing this opportunity, Prism Johnson Limited sees great potential for growth of modular kitchens in modern India, as consumers are not only looking for practical solutions but are giving equal importance to lifestyle, design and comfort.
Sharma added, “Nobilia has been present in India since 2013 and has sold approximately 3,000 Kitchen across the country. Currently, we have 6 showrooms in India – Mumbai, Pune, Chennai, Indore, Bengaluru and now Ahmedabad. By June of this year we will add Raipur Nobilia Experience Centre to the list. Five more showrooms will be opened in fiscal 2022-23 to cover North India.”
Rahul Srivastava, General Manager, Kitchen Division, Johnson, said, “It takes nearly 90 days from the date of booking to deliver the products manufactured in Germany. We offer 5 year warranty and one year after sales free service. Presently, we are among top five players in the modular kitchen segment. Our products are customised and priced between Rs 7 lakh and Rs 70 lakh. There is not much difference in our rates and that of local manufacturers as they import all raw materials from abroad. We offer value for money to our discerning customers.”
