GOWRI MANCKAVASAGAM
AHMEDABAD, JUNE 26
Asserting that COVID-induced closure of offices, educational institutions and businesses have forced crores of people to work from home, kindergarten to university students to attend online classes, housewives to do online shopping and above all older generation to use telemedicine consultations and various bill payments, a top official of Mobex, a brand of city-based Qarmatek Services Pvt Ltd says all these necessities are helping the second-hand smartphone sales in the country.
Speaking with this navjeevanexpress.com, Mitul Shah, Chief Operating Officer of Qarmatek Services Pvt Ltd said, “Catering to the need of growing demand for refurbished smartphones, Mobex offers highest quality of renewed smartphones of top 6 Mobile Brands to their customers. These mobiles are delivered to customers in ‘like- new’ conditions. Mobex ensures rigorous test of mobile, for more than 31 different parameters, before delivering the phone to their customers. Mobex also provides 1 year warranty on their renewed device.”
When asked about the market size of refurbished smartphones in India, Shah said, “It is about Rs 3 billion for smartphones and if we consider laptops, tablets and desktop computers it will come around Rs 18 billion.”
Refurbishing industry saves Mother Nature and forex
Answering to a query on what induced them to venture into this business, Shah replied that most of the smartphones and electronic goods are imported from countries like China, Korea and Taiwan by consuming a lot of precious forex. After 8 years of experience in repair and refurbished industry, Qarmatek decided to launch their Mobex brand to arrest this trend.
Furthermore, by promoting renewed smartphones, Mobex helps in conservation of environment. Renewed product increases the life cycle of mobile and thus effectively reducing the e-waste – which is a biggest challenge worldwide.
Apart from this, Mobex delivers highest quality of repairs for smartphones, tablets and laptops. It helps the customers to retain their smartphones in best working condition so as to give them the same flawless experience of new phones.
iPhones and affordable smartphones
Speaking about the customers’ choice of refurbished smartphones, Shah said GenZ and millennials prefer high-end iPhones of Apple as they are available at highly discounted rates with more functionalities. However, money-savvy homemakers and older generations prefer low priced smartphones for their limited use.
Quality service is Mobex forte
QarmaTek™ Services Pvt. Ltd. was started in September 2011 by two technocrats who identified a huge gap in the organized repair market. They assumed the role of an after sales support partner for repairs and refurbishment for major electronic appliances and mobile phone brands and e-commerce giants.
The Indian ecommerce industry exploded- the number of Indians buying phones and electronic appliances online increased dramatically. International players started vying for a share of the pie but most of them struggled due to lack of on-ground presence in the vast and complex Indian market. After all, manufacturing was their core forte, not repair. This is where we stepped in.
In-house training and quality are hallmarks of Mobex
Our unique, integrated centralized repair business model enabled us to forge an API level connection with big brands. QarmaTek™ grew by leaps and bounds and today and it has facilities located in Ahmedabad, Mumbai, Kolkata and Bengaluru.
According to Shah, to keep pace with the fast changes taking place in the electronic gadget industry, our technical experts impart quality training to the technicians at regular intervals. With one of the lowest industry TATs of 7 days, we ensure total process automation, transparency and reliability for clients as well as their customers.
