- Iconic Italian label to debut in Mumbai, blending heritage craftsmanship with modern femininity
- Partnership with Max Mara Fashion Group marks a new chapter in India’s evolving contemporary luxury landscape
NE BUSINESS BUREAU
MUMBAI, OCT 30
Reliance Brands Limited (RBL) has announced a strategic partnership with Max Mara Fashion Group to bring MAX&Co., the contemporary Italian fashion powerhouse, to India. Under a long-term master franchise agreement, RBL will introduce the brand’s signature quality-driven, versatile, and trend-transcending fashion to a new generation of Indian consumers.
The first MAX&Co. flagship store is scheduled to open in Mumbai in early 2026, followed by a national rollout across key metropolitan cities. The stores will feature the brand’s full range — from apparel and accessories to its creative ‘&Co.llaboration’ capsule collections, celebrated for their expressive, non-conformist, and modern aesthetic.
“MAX&Co. embodies a bold, modern expression of femininity – dynamic, joyful, and unapologetically individual – a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited.
“Its distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
Adding to this, Maria Giulia Prezioso Maramotti, Brand Divisional Director, MAX&Co., and Board Member, Max Mara Fashion Group, said:
“We are delighted to partner with Reliance Brands, whose expertise in nurturing global premium labels makes them an ideal collaborator for MAX&Co. in India. The market is vibrant, forward-looking, and shares our passion for creativity, style, and self-expression. Together, we aim to inspire a new community of women who live with confidence, curiosity, and modern attitude.”
Built on the ethos ‘Together, we inspire and ignite the creative spark in everyone,’ MAX&Co. champions individuality over fleeting trends, celebrating women who value originality, self-assurance, and a touch of rebellion.
As India’s appetite for contemporary luxury and global fashion experiences continues to accelerate, the arrival of MAX&Co. under RBL’s stewardship signals a bold evolution in the country’s premium womenswear market — where Italian sophistication meets Indian modernity.
