- Ahmedabad-based real estate group launches ‘Live it Now’ to support education of children of its support staff
- Annual sponsorship to cover tuition, hostel, travel and food expenses for beneficiaries aged 2–21
- Vineet Vaswani: “Education is the real estate of one’s life”
- 35-year-old Venus Group plans to take initiative beyond its own ‘Venus family’ into the wider community
NE EDUCATION/BUSINESS BUREAU
AHMEDABAD, SEPT 12
Can a real estate company measure its growth not merely in square feet built, but in the lives it helps move forward? Venus Group, a prominent name in real estate and property development with a legacy spanning over 35 years, has given a new identity to its ongoing commitment towards social responsibility with the introduction of “Live it Now”.
Venus Group has consistently undertaken CSR initiatives over the years, including regular blood donation drives and community-focused activities. “Live it Now” brings this commitment under a distinctive identity while reflecting the Group’s larger vision for creating meaningful social impact.
The initiative begins with the Venus family itself, with the Group taking a step towards supporting the educational journeys of the children of its support staff members, aged between 2 and 21 years.
Under “Live it Now”, the Group will provide annual education sponsorship covering tuition fees, hostel, travel and food expenses, ensuring continued access to education while easing the financial responsibility on their families.
The initiative aims to provide these young beneficiaries with greater stability at different stages of their educational journey while helping build a stronger foundation for their future.
However, “Live it Now” is envisioned to go beyond the immediate beneficiaries of Venus Group. What begins within the organisation will gradually extend to the wider community, creating opportunities for more individuals and children.
Speaking about the initiative, Vineet Vaswani, Director, Venus Group, shared his thoughts: “Education is the real estate of one’s life. It is an asset that appreciates with time and creates opportunities not only for an individual, but for an entire family and, ultimately, for the nation. With ‘Live it Now’, we wanted to begin with our own Venus family, but our vision is much larger. We want this initiative to grow beyond our immediate beneficiaries and reach those who can benefit from an opportunity, support and the chance to build a better future.”
The initiative reflects Venus Group’s belief that real growth is not just about building meaningful spaces, but also about building lives and opportunities.
The Group intends to extend the initiative further through various programmes focused on education, community welfare and meaningful social impact.
35 Years of Building with Purpose
With a 35-year legacy in real estate and property development, Venus Group has contributed to Ahmedabad’s evolving urban landscape through landmark developments, including Venus Atlantis, Stratum at Venus Grounds and Pashmina, along with its ongoing projects The Planet, Deshna and The Universe.
With “Live it Now”, the Group seeks to extend this philosophy beyond the spaces it builds by investing in people and creating opportunities for a better tomorrow.
“Live it Now”
Because a better tomorrow begins with the opportunities we create today.
The initiative also lays a concrete foundation for nurturing trust, belonging and long-term loyalty among the people who have been integral partners in the Group’s growth. By investing in the education and future of their families, Venus Group is reinforcing the idea that growth is most meaningful when it is shared. Hats off to the people behind this thoughtful CSR initiative.
