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The new facility is a joint initiative between KITES Senior care and Chennai based Ahavaa Eldercare to make expert eldercare accessible to seniors & elderly in Chennai
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The facility is equipped to provide specialised geriatric care services, including post-surgery and post-hospitalisation rehab care, and palliative care
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KITES senior care recently closed a Pre Series A funding of USD 2 Million from Dr Ranjan Pai’s MEMG family office.
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The Ahavaa KITES Senior Care facility in Chennai with about 15,000Sq ft of built-up space is equipped with over 45 beds and is situated in T.Nagar, Chennai
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The brand plans to open a few more centres in Chennai the coming year and enter three more southern states soon thereby expanding its footprint
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Chennai, with a large & growing senior population, holds immense potential in this emerging field with far and few specialised care providers
R ARIVANANTHAM
CHENNAI, SEPT 15
Stating that it is everyone’s duty to take care of their parents when they become older with compassion, Commissioner of Greater Chennai Corporation and Additional Chief Secretary Dr J Radhakrishnan unveiled Ahavaa KITES Eldercare in T Nagar in the presence of Padmashri Dancer Chitra Visweswaran here on Thursday.
Dr Radhakrishnan said that the Tamil Nadu which is pioneering in health care had launched a separate Geriatic Care at Rajaji Government Medical College Hospital (RGGH) in Chennai many years ago.
KITES Senior Care, a Geriatric care services provider founded by Rajagopal G, Dr A S Arvind, and Dr Reema Nadig, announced its entry into Chennai with the launch of a new “state of the art” facility in the heart of the city, T.Nagar. The new facility with about 15,000Sq ft of built-up space is equipped with 45 beds of luxurious air-conditioned rooms (both single & twin sharing), High Dependency Unit (HDU) beds, a large & modern therapy hall apart from consultation suites, a prayer room & activity hall. The centre will provide specialised geriatric care services including post-surgery and post-hospitalisation rehab care, and palliative care.
Addressing at the launch, Rajagopal G, Founder and CEO of KITES Senior Care said, “India’s elderly population has witnessed a significant growth, rising from 104 million in 2011 to 138 million in 2021. This upward trend is projected to accelerate, with estimates suggesting that by 2050, our elderly population will triple, constituting 20% of our nation’s total populace. This demographic shift underscores the paramount importance of creating robust, comprehensive care systems tailored to their needs. While many developed countries have established ‘out of hospital’ geriatric care systems, India is just at the dawn of this transformative journey. This paradigm encompasses varied care avenues, from nursing homes and hospice facilities to memory care centres and home-based care – the latter of which has been gaining impressive traction in recent years. To ensure that we cater holistically to the needs of our senior citizens, a full-fledged implementation of all these care components is crucial. With the inauguration of Ahavaa KITES Senior Care Centre in Chennai, we’re marking yet another pivotal step in our commitment to serving India’s elderly with the care and dignity they rightfully deserve. We thank Mr Reji Abraham, Ms Kavya & Mr KAV Ramesh Kumar for their trust in us and giving us this opportunity to expand in Chennai.”
He further said, the Ahavaa KITES Senior care will explore expanding its footprint in South India apart from Hyderabad, Chennai and Bengaluru.
Rajagopal said, KITES Senior Care was established in 2016 by senior doctors and healthcare professionals. Over the years, it has established itself as a front-runner in the emerging field of geriatric care and is trusted by over 5,300 families. The new facility will be their fifth facility in India; after Bengaluru and Hyderabad. The brand has ambitious plans to expand its footprints in South India beyond these three cities.
The new Chennai centre enables families to avail world-class geriatric care for their seniors and elders, further strengthening the health delivery sector in the city, especially with regards to transitional and rehab care, palliative care and hospice, and geriatric home care, he added.
Dr Reema Nadig, Co-Founder, COO & Group Medical Director, KITES Senior Care said, “At KITES Senior Care, we’re dedicated to curating care facilities and programs precisely designed for the unique ‘Out of hospital’ requirements of our elderly community. Our distinctive six-star assessment methodology, coupled with streamlined care procedures and quantifiable results, ensures that we deliver not only top-tier care but also a heart-warming experience to the families we serve. Our newly inaugurated centre in Chennai, boasting over 45 beds and several recreational activities, is set to redefine geriatric care standards for our senior citizens. This significant step not only aligns with our mission but also fills my heart with immense joy and a profound sense of accomplishment.”
Reji Abraham, Managing Director, Aban Group said, “We are delighted to further our vision to be offering qualitative senior care by collaborating with KITES Senior Care who have pioneered the ‘out of hospital’ care services. We have setup the ‘state of the art’ facility in the heart of Chennai city that will provide post-operative and post hospitalisation rehab and palliative care to elderly at optimal costs.”
India has US $ 20 Billion market in Geriatric Care
The geriatric care services market in India is about USD 20 Billion and is growing at a CAGR of 7%. About 11% of India’s population is above the age of 60. Report by UNFPA states that 16% of India’s population will be above 60 in a decade from now, making elderly care an essential service that the country needs to take care of its ageing population. Chennai, with a large & growing senior population, holds immense potential in this emerging field with far and few specialised care providers.
