- Next-generation premium coach makes a spectacular debut at Prawaas 2026, combining futuristic styling, world-class comfort and engineering excellence
- Market responds instantly with a confirmed order for 50 coaches, signalling strong demand for MG Group’s latest mobility innovation
- CMD Anil Mohan Kamat says Starz is built to redefine premium road travel through innovation, safety, sustainability and lower lifecycle costs
- COO Girish Prabhu and President – Strategy & Sales Sivakumar V describe Starz as a game-changing platform designed around customer expectations and fleet profitability
- Premium coach to be offered in multiple configurations and powertrain options for intercity, tourism, staff transport and institutional mobility
NE AUTOMOBILE BUREAU
GANDHINAGAR, JULY 9
The future of premium road travel has arrived—and it is called Starz.
Creating one of the biggest attractions at Prawaas 2026, MG Group unveiled its next-generation premium coach platform that promises to transform long-distance passenger mobility with striking design, enhanced safety, luxurious comfort and intelligent engineering.
The market’s response was immediate.
Within hours of its unveiling, MG Group secured a confirmed order for 50 Starz coaches, underlining the industry’s confidence in the platform and signalling strong demand from fleet operators seeking next-generation mobility solutions.
Designed after extensive interaction with customers, fleet operators and OEM partners, Starz has been developed to deliver a premium ownership experience while helping operators maximise profitability through improved efficiency, lower lifecycle costs and higher fleet uptime.
Launching the coach, Anil Mohan Kamat, Chairman and Managing Director, MG Group, said, “India’s passenger transportation sector is undergoing a profound transformation, driven by higher expectations around safety, comfort, reliability and sustainability.”
He added, “Starz represents our response to these changing market dynamics. It embodies decades of manufacturing expertise, deep customer understanding and a relentless focus on innovation. More importantly, it reflects our commitment to creating mobility solutions that deliver long-term value for operators while elevating the travel experience for passengers.”
Describing the philosophy behind the platform, Kamat said, “Starz is not merely a new coach platform; it is a reflection of our long-term vision for passenger mobility. Our focus has always been to combine design excellence with engineering precision. Through Starz, we are delivering a product that is aesthetically refined, operationally efficient and built to meet the future requirements of the transportation industry.”
Looking ahead, he added, “India is poised to become one of the world’s most dynamic passenger mobility markets. The future will be defined by innovation, safety, sustainability and customer-centricity. MG Group is committed to leading this transformation through continuous investment in technology, manufacturing excellence and strategic partnerships.”
Highlighting the encouraging market response, Girish Prabhu, Chief Operating Officer, MG Group, said the overwhelming reception reaffirmed customer confidence in the company’s product philosophy.
“The response to Starz at Prawaas has exceeded our expectations. Receiving an immediate order for 50 coaches validates our focus on building products that combine engineering excellence, premium quality and commercial value for operators,” he said.
Sharing the company’s strategic outlook, Sivakumar V, President – Strategy & Sales, MG Group, said Starz has been conceived after closely understanding evolving customer expectations.
“Starz has been engineered around what customers truly seek today—higher passenger comfort, superior safety, lower operating costs and stronger returns on investment. We are confident this platform will set new benchmarks in India’s premium coach segment,” he said.
Engineered for the Roads of Tomorrow
Starz combines contemporary styling with intelligent space utilisation, superior ride dynamics and advanced engineering to deliver an enhanced travel experience for passengers while improving operational economics for fleet owners.
The platform will be offered in multiple configurations catering to intercity transportation, tourism, staff mobility and institutional transport, with both diesel and alternative-fuel powertrain options to suit varying operational requirements.
Expected to be priced from around ₹39 lakh onwards, depending on configuration, bookings commence this month, with customer deliveries scheduled thereafter.
Built on World-Class Manufacturing Excellence
Starz is backed by MG Group’s two advanced manufacturing facilities operated by MG Automotives (Bus & Coach) Pvt. Ltd.
Its Belagavi, Karnataka, plant serves as the company’s Centre of Excellence for premium and super-premium coaches, equipped with advanced fabrication, precision welding, modern paint systems and integrated quality assurance processes.
The Zaheerabad, Telangana, facility focuses on high-volume manufacturing of school buses, staff transport vehicles, institutional mobility solutions and economy coach platforms while continuously upgrading manufacturing capabilities through lightweight composites, digital engineering and process excellence.
Safety at the Core
Safety remains central to MG Group’s engineering philosophy.
Starz incorporates robust structural integrity, enhanced fire safety measures, improved passenger evacuation systems, superior driver ergonomics and comprehensive quality validation, ensuring greater reliability across demanding operating environments.
Driving Sustainable Passenger Mobility
The company continues to invest in lightweight engineering, advanced composite technologies, digital product development and sustainable manufacturing practices to improve efficiency while reducing environmental impact.
With the spectacular debut of Starz and an instant commercial breakthrough, MG Group has signalled its ambition to redefine India’s premium coach segment through innovation, passenger comfort and future-ready engineering.
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