NE BUSINESS BUREAU
MUMBAI, APR 22
In a defining moment of transformation, Godrej Industries Group has unveiled a refreshed purpose and brand identity, aligning its legacy with an ambitious roadmap to achieve a ₹5,00,000 crore market capitalisation by 2031.
- New purpose ‘Crafting tomorrow since 1897’ anchors legacy with future ambition
- Group charts high-growth roadmap with >15% sales growth and >20% EPS target
- Sustainability, inclusion, and innovation form core pillars of next phase
- New multi-sensory brand identity signals unified, future-ready corporate vision
Announced at a media gathering at Godrej One, Mumbai, the move marks a strategic reset for the 129-year-old conglomerate as it sharpens its focus across a diverse portfolio spanning consumer products, real estate, financial services, agriculture, and chemicals.
At the heart of the transformation lies the Group’s new purpose: “Crafting tomorrow since 1897.” Inspired by founder Ardeshir Godrej, the purpose blends heritage with forward-looking ambition—underscoring a philosophy where innovation and values go hand in hand. The Group reiterated its core values—Inspire Trust, Create Delight, and Be Bold—as guiding principles for its next phase of growth.
Pirojsha Godrej, Chairperson Designate, said, “Crafting tomorrow since 1897 reflects the belief that values and results must go hand in hand. As we scale, this philosophy will continue to guide how we build businesses that are both successful and responsible.”
Backed by a robust track record—over 20% CAGR in sales and profits over the past five years—the Group has outlined aggressive targets, including over 15% annual sales growth and more than 20% EPS growth. It also aims for each business to deliver over 18% return on equity, while expanding from three to five publicly listed entities, setting the stage for its ₹5 lakh crore valuation milestone.
The strategy is equally anchored in sustainability and inclusion. With Godrej Consumer Products and Godrej Properties topping global sustainability rankings, the Group now targets net-zero operations (Scope 1 and 2) by 2035 and a planet-positive supply chain by 2047. It also aims to achieve 40% representation of women, LGBTQ+ individuals, and persons with disabilities across the Group within five years.
In a significant social commitment, the Godrej Foundation—holding a 15% stake—has established a corpus to scale up its philanthropic spending fivefold, reinforcing the Group’s belief in inclusive growth.
Complementing the strategic shift is a striking new brand identity conceptualised by DISCO, the Group’s in-house design team. Featuring bespoke typography (GI Sans), a proprietary sonic signature, and even a distinct fragrance, the identity delivers a cohesive, multi-sensory brand experience across platforms.
Tanya Dubash, Executive Director and Chief Brand Officer, said, “This refreshed brand identity reflects both who we are and where we are going. It reinforces the strength of the Godrej brand while creating a more contemporary and unified expression of our ambitions for tomorrow. It enables each of our businesses to connect more powerfully to a shared purpose while remaining true to their distinct roles.”
With legacy as its foundation and innovation as its compass, the Godrej Industries Group is positioning itself for a future where growth, responsibility, and brand coherence converge seamlessly.
